{"id":348,"date":"2023-07-24T18:00:50","date_gmt":"2023-07-24T18:00:50","guid":{"rendered":"https:\/\/gpsites.co\/scribe\/?p=348"},"modified":"2024-03-24T22:33:49","modified_gmt":"2024-03-24T22:33:49","slug":"influencer-marketing-small-business-growth","status":"publish","type":"post","link":"https:\/\/buzzforbusiness.com\/influencer-marketing-small-business-growth\/","title":{"rendered":"Utilizing Influencer Marketing for Small Business Growth"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_64 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buzzforbusiness.com\/influencer-marketing-small-business-growth\/#Introduction\" title=\"Introduction:\">Introduction:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buzzforbusiness.com\/influencer-marketing-small-business-growth\/#Why_Use_Influencer_Marketing_in_your_Small_Business\" title=\"Why Use Influencer Marketing in your Small Business?\">Why Use Influencer Marketing in your Small Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buzzforbusiness.com\/influencer-marketing-small-business-growth\/#The_pros_of_using_Influencer_Marketing_for_Small_Businesses\" title=\"The pros of using Influencer Marketing for Small Businesses\">The pros of using Influencer Marketing for Small Businesses<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buzzforbusiness.com\/influencer-marketing-small-business-growth\/#Authentic_Content\" title=\"Authentic Content\">Authentic Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buzzforbusiness.com\/influencer-marketing-small-business-growth\/#Non-Salesy_Advertising\" title=\"Non-Salesy Advertising\">Non-Salesy Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buzzforbusiness.com\/influencer-marketing-small-business-growth\/#Cost-Effective\" title=\"Cost-Effective\">Cost-Effective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buzzforbusiness.com\/influencer-marketing-small-business-growth\/#Huge_Reach\" title=\"Huge Reach\">Huge Reach<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buzzforbusiness.com\/influencer-marketing-small-business-growth\/#How_to_Create_an_Effective_Influencer_Marketing_Campaign\" title=\"How to Create an Effective Influencer Marketing Campaign\">How to Create an Effective Influencer Marketing Campaign<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buzzforbusiness.com\/influencer-marketing-small-business-growth\/#Set_Campaign_Objectives\" title=\"Set Campaign Objectives\">Set Campaign Objectives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buzzforbusiness.com\/influencer-marketing-small-business-growth\/#Create_Key_Performance_Indicators_KPI\" title=\"Create Key Performance Indicators (KPI)\">Create Key Performance Indicators (KPI)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buzzforbusiness.com\/influencer-marketing-small-business-growth\/#Determine_the_Target_Audience\" title=\"Determine the Target Audience\">Determine the Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buzzforbusiness.com\/influencer-marketing-small-business-growth\/#Prepare_a_Budget_and_Management_Strategy\" title=\"Prepare a Budget and Management Strategy\">Prepare a Budget and Management Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buzzforbusiness.com\/influencer-marketing-small-business-growth\/#Select_and_Contact_Influencers\" title=\"Select and Contact Influencers\">Select and Contact Influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buzzforbusiness.com\/influencer-marketing-small-business-growth\/#Maximize_Creativity\" title=\"Maximize Creativity\">Maximize Creativity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buzzforbusiness.com\/influencer-marketing-small-business-growth\/#Evaluation_and_Analysis_of_Campaign_Results\" title=\"Evaluation and Analysis of Campaign Results\">Evaluation and Analysis of Campaign Results<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buzzforbusiness.com\/influencer-marketing-small-business-growth\/#Final_Thoughts\" title=\"Final Thoughts\u00a0\">Final Thoughts\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"gb-headline gb-headline-7eb62139 gb-headline-text\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>Introduction:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You probably already know the term \u201cinfluencer marketing\u201d but you might haven&#8217;t tried it yet in your own small business. Now, you may be wondering, do businesses even pay attention to influencers? Yes, as a shocking 71% of consumers believe in the opinions of influencers.\u00a0<\/p>\n\n\n\n<p>Influencer marketing has a much higher return on investment than most other types of marketing, with an average ROI of $5.20 per dollar spent. If you\u2019re not using influencer marketing yet, your small business is missing out and likely falling behind your competitors, as influencer marketing is on the rise nowadays.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Use_Influencer_Marketing_in_your_Small_Business\"><\/span><strong>Why Use Influencer Marketing in your Small Business?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The more people see your business, the more comfortable they\u2019ll become with it. Social proof helps build trust. And when an influencer who has spent time building trust with his audience promotes a specific brand, those consumers listen.&nbsp;<\/p>\n\n\n\n<p>Not to mention, it takes time for small brands to build an audience. By tapping into an influencer\u2019s audience, you\u2019re saving your business valuable time in having to start from scratch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_pros_of_using_Influencer_Marketing_for_Small_Businesses\"><\/span><strong>The pros of using Influencer Marketing for Small Businesses<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Authentic_Content\"><\/span>Authentic Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Influencers will create something unique (whether it\u2019s an in-depth blog post or a beautiful Instagram photo) that will be appealing to their audience. They know what their followers like and want, and can come up with creative and engaging content that fits their style, increasing the chances of your sales conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Non-Salesy_Advertising\"><\/span>Non-Salesy Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>advertising content by influencers feels and looks like regular posts. So people who don\u2019t usually respond well to traditional ads might be more likely to pay attention to influencer&#8217;s content. It\u2019s almost like word-of-mouth recommendations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cost-Effective\"><\/span>Cost-Effective<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Influencer marketing can be a great way of promoting and growing your small business on a budget. For example, if you\u2019re a restaurant, inviting a food influencer to review a meal will only set you back the cost of the meal itself or you might have to pay a little extra to the influencers. But it can result in many bookings from paying customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Huge_Reach\"><\/span>Huge Reach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Just by working with one good and known influencer, you\u2019ll get access to hundreds even thousands of relevant potential customers. Rather than having to target these people individually, the influencer can instantly put you right in front of many people.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_an_Effective_Influencer_Marketing_Campaign\"><\/span><strong>How to Create an Effective Influencer Marketing Campaign<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/buzzforbusiness.com\/wp-content\/uploads\/2023\/07\/influencer-live.jpg\" alt=\"influencer live\" class=\"wp-image-790\" srcset=\"https:\/\/buzzforbusiness.com\/wp-content\/uploads\/2023\/07\/influencer-live.jpg 640w, https:\/\/buzzforbusiness.com\/wp-content\/uploads\/2023\/07\/influencer-live-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p>Here&#8217;s how you can create an effective influencer marketing campaign:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Set_Campaign_Objectives\"><\/span><strong>Set Campaign Objectives<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Marketing efforts can be carried out for various business purposes. In influencer marketing, one thing you often want to achieve is brand awareness. However, you can also add or choose other goals according to your needs, such as increasing website traffic or sales.<\/p>\n\n\n\n<p>Clearly defining your campaign objectives will make the next steps easier. You can set a better strategy that is oriented towards these big goals. It is important to always consider your business priorities.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_Key_Performance_Indicators_KPI\"><\/span><strong>Create Key Performance Indicators (KPI)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>KPIs are very useful for measuring the extent to which your campaign is successful. KPIs are not only used to see the final results, you can also carry out assessments during the campaign to decide which steps need to be maintained or which need to be improved. To determine KPIs, of course, you must have clear campaign goals first.<\/p>\n\n\n\n<p>For example, you choose reach, views, and shares as KPIs for awareness and engagement purposes. During the campaign period, you can focus more on paying attention to these points. Make sure that the KPIs created are tied to the campaign objectives and are considered reasonable to achieve.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Determine_the_Target_Audience\"><\/span><strong>Determine the Target Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Apart from the two things above, you also have to determine who the target audience is for the campaign you are going to create. The audience here is people who not only have the same demographic but also have the same interests. Understand what your target audience group likes most.<\/p>\n\n\n\n<p>If you sell products related to automotive, for example, try to find out various information about the automotive community. That way, it is also easier for you to find out which social media platforms they use most often. This means that knowing who your target audience is will also help you choose the right influencer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prepare_a_Budget_and_Management_Strategy\"><\/span><strong>Prepare a Budget and Management Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Influencers have varying price rates. Before choosing the right influencer, you certainly need to prepare a budget. The scale of the campaign is also a consideration when determining the budget, a large campaign certainly does not cost a small amount.<\/p>\n\n\n\n<p>Not only that, you also need to consider the time to carry out an influencer marketing campaign. This strategy will not run automatically, it needs appropriate management so that each party involved can truly commit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Select_and_Contact_Influencers\"><\/span><strong>Select and Contact Influencers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Next is choosing an influencer. It&#8217;s not just about creating a list of names of influencers who have a large following. You have to consider several things to get the right influencer to promote your small business.<\/p>\n\n\n\n<p>Try using the 4C formula in the influencer marketing framework:<\/p>\n\n\n\n<ul>\n<li><strong>Community:<\/strong> Apart from the number of followers, you need to pay attention to who the influencer&#8217;s followers are. Does it suit your target audience? How good is the influencer&#8217;s relationship with their community?<\/li>\n\n\n\n<li><strong>Content:<\/strong> What content format is most suitable for promoting your campaign? Answering this will make it easier for you to choose an influencer. Choose influencers who have consistently uploaded similar content.<\/li>\n\n\n\n<li><strong>Culture:<\/strong> Every influencer is unique. They have their own style and tone. Does it match your campaign goals? No less important, does it match your business brand image?<\/li>\n\n\n\n<li><strong>Competence:<\/strong> This relates to the quality of the content. If the quality of the content is not good enough, your campaign performance will suffer. What is their competency when working on sponsored or endorsement content?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Maximize_Creativity\"><\/span><strong>Maximize Creativity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>At the stage of selecting influencers, you can use the strategy of combining macro and micro-influencers so that campaign reach is optimal. Apart from that, even though influencers are used to creating unique content according to their niche, you can still add other perspectives to make the content more creative. Use unexpected angles to attract the audience&#8217;s attention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Evaluation_and_Analysis_of_Campaign_Results\"><\/span><strong>Evaluation and Analysis of Campaign Results<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The final step is to evaluate and analyze the campaign results. Using the KPIs you have created, you will know whether the influencer marketing campaign is running successfully.<\/p>\n\n\n\n<ul>\n<li>To what extent have the campaigns that have been run met the KPIs that have been created?<\/li>\n\n\n\n<li>How does this campaign influence subsequent marketing activities?<\/li>\n\n\n\n<li>Regarding analytical data, you can of course choose to use professional tools to obtain more accurate data.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Final Thoughts\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Influencer marketing is not just for big companies. Small brands can also benefit hugely from working with smaller micro-influencers having engaged audiences, or even larger influencers who are looking to represent legitimate independent brands. Don\u2019t hesitate and be scared to make connections and explore all the opportunities that influencer marketing can bring to your small business. &nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction: You probably already know the term \u201cinfluencer marketing\u201d but you might haven&#8217;t tried it yet in your own small business. Now, you may be wondering, do businesses even pay attention to influencers? Yes, as a shocking 71% of consumers believe in the opinions of influencers.\u00a0 Influencer marketing has a much higher return on investment &#8230; <a title=\"Utilizing Influencer Marketing for Small Business Growth\" class=\"read-more\" href=\"https:\/\/buzzforbusiness.com\/influencer-marketing-small-business-growth\/\" aria-label=\"Read more about Utilizing Influencer Marketing for Small Business Growth\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":788,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,6],"tags":[],"_links":{"self":[{"href":"https:\/\/buzzforbusiness.com\/wp-json\/wp\/v2\/posts\/348"}],"collection":[{"href":"https:\/\/buzzforbusiness.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buzzforbusiness.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buzzforbusiness.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buzzforbusiness.com\/wp-json\/wp\/v2\/comments?post=348"}],"version-history":[{"count":8,"href":"https:\/\/buzzforbusiness.com\/wp-json\/wp\/v2\/posts\/348\/revisions"}],"predecessor-version":[{"id":800,"href":"https:\/\/buzzforbusiness.com\/wp-json\/wp\/v2\/posts\/348\/revisions\/800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buzzforbusiness.com\/wp-json\/wp\/v2\/media\/788"}],"wp:attachment":[{"href":"https:\/\/buzzforbusiness.com\/wp-json\/wp\/v2\/media?parent=348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buzzforbusiness.com\/wp-json\/wp\/v2\/categories?post=348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buzzforbusiness.com\/wp-json\/wp\/v2\/tags?post=348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}