<\/span><\/h3>\n\n\n\nOne of the first steps is based on On Page SEO, that is basic SEO that works through keywords. The fact that you focus on local SEO does not mean that you have to do without the most basic aspects of web positioning such as keyword research.<\/p>\n\n\n\n
Once you have the list of keywords for your sector, you will have to add the city or province in which you want to attract your customers<\/strong>.<\/p>\n\n\n\nFor example, if you have a gym in Valladolid and one of your keywords is \u201cfitness for beginners\u201d, the long tail you should use is \u201cfitness for beginners in Valladolid\u201d.<\/p>\n\n\n\n
<\/span>The Metadata and Content of your Website<\/strong><\/span><\/h3>\n\n\n\nMetadata is an HTML tag that is inserted in the header of each of your web pages to describe the content. It consists of a title and a description. The objective, for good local positioning, is to insert in this metadata the name of the city or area you are going to target so that Google and its robots can easily find the information.<\/p>\n\n\n\n
And to be truly effective, we also recommend including your geographic area in the content of your website. For example, you can add it in the title of your page (like H1) or in the alt text of your images. Finally, don’t forget to include your address on a contact page and, why not, also in the footer.<\/p>\n\n\n\n
<\/span>Business Directories and Backlinks<\/strong><\/span><\/h3>\n\n\n\nOrganic positioning is based, among other things, on a system of links called link building, and more particularly on backlinks. Backlinks are links from other websites that point to yours and are of greater importance for your local SEO. To do this, you can register in business directories since by including your website in the business directory, you will create a backlink that will help improve your organic local positioning.<\/p>\n\n\n\n
But business directories aren’t the only backlinks you can generate to improve your local SEO. Local authority sites are also of some interest. These can be websites that are directly related to the geographic area you are targeting and that Google considers trustworthy. Some examples are city websites and tourist offices.<\/p>\n\n\n\n
<\/span>Schema.org Semantic Tags<\/strong><\/span><\/h3>\n\n\n\nLike metadata, Schema.org structured data contributes to the organic ranking of your website. This is a set of tags that help Google robots better understand the general information about your business or store. <\/p>\n\n\n\n
For example, with the Local Business tag, you can clearly confirm information such as the type of business, your name, your official website, your address, your official logo, your hours, etc. By working on SEO semantics you can obtain a website that is more understandable for search engines, which will improve your indexing.<\/p>\n\n\n\n
<\/span>A Mobile-Friendly Website<\/strong><\/span><\/h3>\n\n\n\nThe trend towards compatibility with mobile devices is even more advanced in the case of local positioning since mobile users often do proximity searches with their phones. Therefore, you need to make sure that your website works well on a smartphone. Its loading speed, responsive design and user experience are really important criteria.<\/p>\n\n\n\n